Life is about making the most of every moment, creating memories to treasure forever. As a member of U By Emaar, you can do all this and more when you stay, dine and play at our participating brands. 

Our members can earn Upoints on when watching movies at Reel Cinemas or ice-skating at Dubai Ice Rink, and benefits include preferential stay rates, discounts on spa and at our restaurants.

It’s time to #CelebrateU, join at any of our participating venues or on